I design experiences that are
I design experiences that are

Prototyping (physical & digital)
Systems thinking
Insight framing

Prototyping (physical & digital)
Systems thinking
Insight
framing
want to know how?
want to know how?


I am
Preeti Rathore


I am
Preeti Rathore
M.Des @ NID
Product Designer &
Product Designer &
I make sense of messy situations.
That’s usually where I begin.
I make sense of messy situations.
That’s usually where I begin.
Previously @


Recognition @



Previously @

Recognition @


Selected projects reflecting How I think
Selected projects reflecting How I think
Selected projects reflecting How I think
Selected Projects @ National Institute of Design
M. Des Product Design
Selected Projects @ National Institute of Design
M. Des Product Design
These projects were part of the Systems Oriented Design & Technically complex Product Design Projects
These projects were part of the Systems Oriented Design & Technically complex Product Design Projects
Projects @ Mondelez International
Role: Product Design Intern (7 months)
Projects @ Mondelez International
Role: Product Design Intern (7 months)
Projects @ Mondelez International
Role: Product Design Intern (7 months)
Beyond Selected works
Beyond Selected works
A broader set of projects each shaped by context and user realities.
A broader set of projects each shaped by context and user realities.

How is the UX of a United airlines travelled?
How is the UX of a United airlines travelled?
UI/ UX
& UX Research
UI/ UX
& UX Research

How can we select travel routes based on mood?
How can we select travel routes based on mood?

Why do people discard healthy products?
Why do people discard healthy products?

How might we design icebreakers for the blind?
How might we design icebreakers for the blind?

Can water parts be carried without strain?
Can water parts be carried without strain?

How can appliances improve mental wellbeing?
How can appliances improve mental wellbeing?
Ergonomics
& Accessibility
Ergonomics
& Accessibility
Systems thinking
& Behavior
Systems thinking
& Behavior

Are we caught in our distorted information loop?
Are we caught in our distorted information loop?


How can we preserve urban ecosystems?
How can we preserve urban ecosystems?
Form Exploration
& CMF
Form Exploration
& CMF

How can we make pet massaging ergonomics?
How can we make pet massaging ergonomics?

Branding for a cafe with a "SAMOSA" USP
Branding for a cafe with a "SAMOSA" USP
Brand & Narrative
Communication
Brand & Narrative
Communication
Not so frequent, but important questions
Not so frequent, but important questions

















